Marketing Strategist / Growth Lead

Date Posted: 02.06.25

Title: Marketing Strategist / Growth Lead

Location: London / Remote

Type: Full-Time

ABOUT DEPARTMNT

DEPARTMNT is building the new interface for the internet; one you can tap, wear, and walk through.We connect products, people, and places using NFC, smart design, and blockchain-backed layers, making culture interactive in real life.

OUR ECOSYSTEM

smart tags that activate digital experiences

a web app that lets people claim, connect, and unlock access

a SaaS platform for brands to turn physical things into data-rich, gamified, digital touchpoints

We work across fashion, music, and events, empowering culture-led brands to create drops, perks, and portals that move beyond content and into participation.

This isn’t about fixing the internet.

It’s about replacing it with something real.

the role

We’re hiring a Marketing Strategist / Growth Lead to drive how DEPARTMNT shows up, scales up, and earns attention.

You’ll lead go-to-market campaigns, manage cross-channel strategies, and develop systems to grow both our B2C community and B2B pipeline.

This role mixes big-picture thinking with hands-on execution, perfect for someone who gets cultural marketing, product launches, and startup urgency.

What You’ll Do

  • Own the marketing strategy across brand, product, and growth initiatives
  • Develop and execute campaigns for launches, events, and tech rollouts
  • Build and manage content calendars across IG, X, LinkedIn, and email
  • Lead user acquisition strategies across organic, paid, and community channels
  • Partner with design and product to create assets, landing pages, and growth loops
  • Manage referral programs, waitlists, and early access funnels (e.g. GDC, LNK-UP)
  • Track, analyse, and optimise performance across platforms

What You’ll Bring

  • 3–5 years in marketing, growth, or digital strategy, ideally in a startup or creative tech brand
  • Strong writing and storytelling skills, from headlines to hooks to CTAs
  • Understanding of acquisition tactics across Web2 and Web3 environments
  • Experience with social growth, community building, and brand comms
  • Comfortable in tools like Notion, Figma, Mailchimp, Meta/Google Ads, GA
  • Bonus: experience working with NFC, ecomm, or IRL event marketing
  • Equal parts creative and analytical, you can write a tweet and a growth memo

What We Offer

  • A brand worth building and people who believe in it
  • Creative freedom and end-to-end ownership
  • Flexible working and equity options
  • A chance to shape marketing in a company redefining what tech looks like in culture
  • Room to experiment, iterate, and win early

HOW TO APPLY

Send us a short intro and a few links to campaigns, decks, or accounts you’ve helped grow: jobs@departmnt.xyz

Don’t overthink it. Just show us how you move people.