Your Best Moments Happen
in the Real World

With TapTech, you can measure, programme and own physical moments.

Order tagsOpen a Portal

Trusted in the room by

TapTech · one system

Engage with Real People

You can validate presence with a tag. With TapTech, those tags become an operating system: three parts, one record.

How the parts compound
The whole story, in the docs ↗

Work

Measure Ethically

Brands use TapTech because it measures with consent: people choose to tap, and choose what they share. Here is what that looked like.

All case studies

Proof

Numbers from the Room, Not a Model

Signed off by the client, dated, and every one of them a physical moment.

Figures from 2026 project records · each carries the date it was true

The thesis

Presence Is Different

The one signal a budget cannot buy. Four reasons, and the evidence for each from work we have run.

  1. 01 of 04

    It is expensive

    Compared to clicks, follows and impressions, presence costs a lot more: time, travel and money. That is why the signal is credible.

    6m 30s

    median time people stayed with the game at Kasina

    Kasina × Crocs →

  2. 02 of 04

    It cannot be faked

    Clicks get botted, followers get bought, impressions get distributed. You cannot buy ten thousand attendances.

    0%

    duplicate or fraud rate on the Navinder Nangla × END. drop

    Navinder Nangla × END. →

  3. 03 of 04

    Spend cannot replace it

    You can buy reach. You cannot buy attendance. It is the one audience a media budget cannot grow, which is why a sponsor should pay differently for it.

    Half

    of Mulaa Joans’ visits came from a physical tap, with no paid media

    Mulaa Joans →

  4. 04 of 04

    It is scarce

    Five hundred thousand followers, four hundred attendees. The four hundred are worth more per head, and until now nobody could isolate them.

    Fewer, better

    H.LLS’ most committed fans were almost all people who tapped an object

    H.LLS × 10K Projects →

Solutions

Built for IRL Culture

If you operate in the real world, start here.

What you can prove

We Are the Layer Underneath All of Them

Not a QR code platform, a ticketing system, a loyalty app or an activation agency. The one record they all feed, and four questions it answers for the first time.

  • Who showed up

    Every tap is an arrival with a time and a place on it. Counted at the door, the rail and the shelf, not estimated from a clicker or a camera.

  • Who took part

    Which zone, which object, which moment. The route people actually took through the thing you built, in the order they took it.

  • Who came back

    Presence repeated across nights, cities and drops. It is the difference between a crowd you hosted once and an audience you have.

  • Who you can talk to

    Consent is asked for at the first tap and kept with the record, so the size of your contactable audience is a count, not a hope.

Why the record holds up

Most Measurement Is Modelled. Ours Is Recorded.

The same questions every brand asks of a moment, answered two ways.

QuestionThe usual wayWith TapTech
AttendanceEstimated from ticket scans, door counters or camera footfall.Each arrival is a tap with a time and a place. Counted, not modelled.
AttributionInferred from clicks and last touch models, a step away from the room.A physical moment on the record, joined to what happened next.
FraudBots, bought followers and shared codes inflate the numbers.A tap needs a phone at the tag. Advance tags cannot be cloned.
ConsentBuried in terms nobody reads, or assumed from a scan.A deliberate act, asked for in plain words at the first tap.
OwnershipThe platform keeps the audience and rents it back as ads.The brand controls its records. Export and deletion on request.
FrictionDownload the app, make an account, then take part.The page opens in the browser. No app, ever.

How we keep the recordsHow tags authenticate ↗Data and privacy ↗

Where Next

In the docsWhat DEPARTMNT is ↗