DEPARTMNT Labs

Connect with what’s real.

Connects physical products, live events, and real-world moments to a digital system your brand owns.

Connect physical products, live events, and real-world moments to a digital system your brand owns.

One system. Three layers.

A tag on a product or at an event triggers a customer experience in the Portal. Everything feeds back into Core, where your team manages campaigns, tracks engagement, and owns the data.

Tap opens the door

Tap opens the door

Portal turns the visit into a relationship

Portal turns the visit into a relationship

Core tracks and manages everything

The most valuable interactions happen in the physical world.

Right now, most of those moments disappear, untracked, unowned, and unconnected. TapTech is built to change that.

Know who's actually engaging with your brand

Most brands have no idea who opens their packaging, attends their events, or buys in-store. TapTech turns those anonymous moments into identified customers.

Connect every touchpoint into one customer record

A purchase in-store, a tap at an event, a content unlock on product; TapTech ties every interaction to one profile, so you see the full picture and can act on it.

One platform. Everything you need to run it.

One platform.
Everything you need to run it.

Ticketing, e-commerce, IRL activations, community, and marketing flows, all connected, all under your control. No stitching tools together, no data living in different places.

Unlock the power of tap.

4 billion NFC enabled devices, and 6 billion NFC taps per day, each holding the potential to do more.
A tap is a unique interaction that secures presence data. It’s a physical moment in time, recorded.

2 billion NFC enabled devices, and 30 billion NFC taps per day, each holding the potential to do more.

A tap is a unique interaction that secures presence data. It’s a physical moment in time, recorded.

NFCs don’t just power ApplePay and metro cards, supercharged with TapTech, they can launch apps, authenticate products, validate access and much more.

The Physical Entry-point

Any format, any surface. Each tag is a unique way in.

The Experience

Everything for next-gen brand relations. Built from modules, owned by you.

Everything for next-gen brand relations.
Built from modules, owned by you.

The Operating System

Every tag, tap and customer in one dashboard. Build, track, own.

Every tag, tap and customer in one dashboard.
Build, track, own.

Use Cases

Physical products. Live events. Real customers. Here's what's possible.

Physical products. Live events. Real customers.
Here's what's possible.

END. Clothing x Navinder Nangla
Limited Drops &
Product Authentication
When you release something limited, the value lives in its legitimacy. NFC embedded in the product lets buyers tap to verify it's genuine, access owner-only content, and register ownership.
Unlock verified buyers, authenticated items, and a direct line to the people who matter most to your brand.
Genesys Wearable Ecosystem
Event Ecosystems
When the physical experience is the product – a festival, a multi-day event, a branded wearable – NFC creates the connection. Each tap is a check-in, a transaction, a content unlock, or an access gate. All of it flows into one record per attendee.
Unlock a single view of every person across every touchpoint in your event: what they did, what they bought, where they went.
Rough Cut Narrative Garment
Digital Product Passports
Every product carries a story — where it was made, why it exists, what makes it worth owning. NFC turns that story into something a customer can access at any moment, from the item itself. Tap once: origin, care, brand narrative, resale authentication.
A permanent brand channel embedded in the product. The relationship doesn't end at point of sale.
YOU Studio Spatial Ecosystem
Retail & Pop-Up Activations
Walk-ins at a pop-up or activation are invisible by default. You know how many people came. You don't know who they are. NFC tap points at physical locations (on product, signage, or packaging) convert anonymous visits into identified contacts without requiring an account or download.
Unlock first-party data from physical spaces, tied to real people.
H.LLS Community & Access
Community & Access
Members don't log in, they tap in. NFC-enabled passes give real members verified access to spaces, drops, and community content. Every tap builds a profile your team manages directly.
Unlock high-intent data from physical events and verified fans.
Build Your Own
Don't see your exact use case here?
Every brand's physical footprint is different.

Book a 30-minute call and we'll map out what a pilot looks like for your brand and what you'd be able to measure within the first 90 days.
Book a Demo

END. Clothing x Navinder Nangla
Limited Drops &
Product Authentication
When you release something limited, the value lives in its legitimacy. NFC embedded in the product lets buyers tap to verify it's genuine, access owner-only content, and register ownership.
Unlock verified buyers, authenticated items, and a direct line to the people who matter most to your brand.
Genesys Wearable Ecosystem
Event Ecosystems
When the physical experience is the product – a festival, a multi-day event, a branded wearable – NFC creates the connection. Each tap is a check-in, a transaction, a content unlock, or an access gate. All of it flows into one record per attendee.
Unlock a single view of every person across every touchpoint in your event: what they did, what they bought, where they went.
Rough Cut Narrative Garment
Digital Product Passports
Every product carries a story — where it was made, why it exists, what makes it worth owning. NFC turns that story into something a customer can access at any moment, from the item itself. Tap once: origin, care, brand narrative, resale authentication.
A permanent brand channel embedded in the product. The relationship doesn't end at point of sale.
YOU Studio Spatial Ecosystem
Retail & Pop-Up Activations
Walk-ins at a pop-up or activation are invisible by default. You know how many people came. You don't know who they are. NFC tap points at physical locations (on product, signage, or packaging) convert anonymous visits into identified contacts without requiring an account or download.
Unlock first-party data from physical spaces, tied to real people.
H.LLS Community & Access
Community & Access
Members don't log in, they tap in. NFC-enabled passes give real members verified access to spaces, drops, and community content. Every tap builds a profile your team manages directly.
Unlock high-intent data from physical events and verified fans.
Build Your Own
Don't see your exact use case here?
Every brand's physical footprint is different.

Book a 30-minute call and we'll map out what a pilot looks like for your brand and what you'd be able to measure within the first 90 days.
Book a Demo

END. Clothing x Navinder Nangla
Limited Drops &
Product Authentication
Unlock verified buyers, authenticated items, and a direct line to the people who matter most to your brand.
Genesys Wearable Ecosystem
Event Ecosystems
Unlock a single view of every person across every touchpoint in your event: what they did, what they bought, where they went.
Rough Cut Narrative Garment
Digital Product Passports
A permanent brand channel embedded in the product. The relationship doesn't end at point of sale.
YOU Studio Spatial Ecosystem
Retail & Pop-Up Activations
Unlock first-party data from physical spaces, tied to real people.
H.LLS Fan Engagement
Community & Access
Unlock high-intent data from physical events and verified fans.
Build Your Own
Don't see your exact use case here?
Every brand's physical footprint is different.

Book a 30-minute call and we'll map out what a pilot looks like for your brand and what you'd be able to measure within the first 90 days.
Book a Demo